Our Story

Founded in 2014, Primrose Park was inspired by the quaint lifestyle of Primrose Hill London.

Primrose Park carries a mix of casual staples and refined ready-to-wear women's clothing, accessories, jewelry, and gifts.  

Primrose Travels

We've traveled to 58 countries, 6 continents and 44 states. Wherever we go, we are always on the lookout for the latest trends and styles to bring back to the states. 

Primrose Eats

We are foodies at heart. We feel trying out the latest culinary delights fits just perfectly with globetrotting and curating
unique styles. 

Primrose Favorites

There's nothing we love more than spreading love, positivity and encouragement everywhere. We believe in supporting our fellow fearless female leaders and fellow small business owners.

Meet Jennifer

Jennifer's dream of becoming a boutique owner came to fruition in October, 2014 when she opened Primrose Park in Northeast Minneapolis. In 2015 she opened a seasonal shop in the Brainerd Lakes Area, a pop-up collective at the Shops at West End in St. Louis Park and permanently relocated her Flagship Store from Northeast Minneapolis to Nisswa, in the Brainerd Lakes Area. 

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Our Merchandise

Having lived in New York, Southern California and Miami, Jennifer has been influenced by coastal ideals and sought to bring them to her home state of Minnesota. Primrose Park carefully selects its merchandise to provide unique items not readily available in the Upper Midwest. Additionally, Primrose Park also focuses on locally made, unique home and gift accents.

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Jennifer's Favorites

I believe life is all about expressing who we are and living with no regrets. Don't forget - our style is an extension of our personality.  And I always believe in making a statement.  Take a peek at some of my current favorites all in one collection. 

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