The Primrose Story


Inspired by the charming, quaint and tony lifestyle of Primrose Hill London, Primrose Park is a casual and stylish boutique which carries a mix of casual staples and refined ready-to-wear women's clothing, accessories, jewelry and gifts.  

Primrose Park carefully selects its merchandise to provide unique items not readily available in the Upper Midwest.  Additionally, Primrose Park also focuses on locally made unique Minnesota made home and gift accents.  

Meet Jennifer Carnahan


With a vision of contemporary comfort that’s infinitely feminine, Jennifer has curated collections that resonate across different occasions and activities in women's lives.

Having lived in New York, Southern California and Miami, she’s also been influenced by coastal ideals and sought to bring them to her home state of Minnesota. 


Jennifer's dream of becoming a boutique owner came to fruition in October, 2014 when she opened Primrose Park in Northeast Minneapolis. In 2015 she opened a seasonal shop in the Brainerd Lakes Area, a pop-up collective at the Shops at West End in St. Louis Park and permanently relocated her Flagship Store from Northeast Minneapolis to Nisswa, in the Brainerd Lakes Area. 

When not working in her shops you can find Jennifer traveling the world. She's been to 51 countries, 6 continents, 45 states and aspires to see the entire world in her lifetime.  She's a certified yoga sculpt teacher, half-marathon runner, triathlete and proud aunt to two wonderful nieces and one nephew.  


Jennifer seeks to spread love over hate and encourage kindness always across the world. 

Prior to founding Primrose Park, Jennifer worked in marketing for several Fortune 500 companies. She holds an MBA from Carlson School of Management and a Bachelor of Science Degree from Syracuse University. Go Orange!